Brands spend thousands of dollars on custom packaging, and there are considerable advantages to explain that kind of investment. Packaging is not just about protecting the product – It is also about marketing and promoting your brand. The good news is you can create custom packaging online, thanks to some amazing vendors. In this post, we are discussing more on how to design the perfect box for your products.
Think of each product specifically
Custom packaging is not about just using simple stickers on generic boxes. The idea is to create a box specifically for each product. Therefore, you should be concerned about size and weight of the product, which should determine what kind of box you need. The size of the box is of extreme importance, because if the box is too big, you will have to spend more on inner cushioning. If the box is too small, there is a high chance that the product may get damaged during transit.
Include the right branding elements
Custom packaging must be about the brand. It must include the logo, should have an ideal color scheme that resonates with the brand, and must be designed to represent the product. Branding aspects must be considered carefully for two reasons. Firstly, if you print a lot of things, the customer may get confused and not read anything at all, and secondly, you want the design to stand out.
Partner with a good vendor
When it comes to packaging, finding the right vendor or manufacturer is of extreme importance. Think of this as a long-term partnership, because you will have to rely on them time and again for boxes, as per production and supply demands. Also, you need a company that will take small and large orders as needed, and would be able to handle requests on priority and on a short notice. Ask for an estimate in advance, so as to compare the prices better. Nevertheless, it is not a bad idea to spend a tad more on a reliable vendor with good reputation.
Be consistent and keep things simple
With custom packaging, it is always better to keep the design as minimal as possible. You want to make an impression, and ‘less is always more’ in such cases. Also, the design and brand elements need to be consistent, even if you choose to revamp the box in the future.
Think of spending on custom packaging as an investment for your brand.